Hello friends! I am Michelle Kelly and I am the owner of Ruby Idol. I am a mother, wife and teacher as well as a small business owner.  I have always loved all things leopard print and fashion since I was a little girl.  I decided to start my online boutique after I was inspired by my friends and family. I believe that this business will inspire others and allow me to give back to my community.

I use a portion of the profits from this business to help purchase needed items for students at the school I teach at and in our small community. This business has been a true blessing. During the winter of 2022, we were able to design and create 24 stylish hoodies for students in our community and hand them out as gifts.  Additionally, we have been able to provide clothing and hygiene items for our students.  

During the 2022-2023 school, we were able to bless our BETA team members with a $500 cash gift and additional cash for students who did not have money for snacks and what not on their trip to Orlando. 

On the last day of school, we brought about 200 pieces of clothing and tons of shoes for the girls to go pick what they wanted so they would have some swag when they enter their first year of high school at CHS. They were more than appreciative; it was probably the best last day of school ever. My teacher tribe and I had fun watching the girls try on clothes, style each other, and more. 

During the 2023-2024 school year, we were able to supply over 40 hoodies to students in need as well as donate to the Roulhac Middle School BETA Club and Chipley High School Football team. 

Some of the models I see on my page are teachers I work with. We have a lot of fun picking out clothing and taking pictures. It has not only been a lot of fun, but it gives us something to look forward to, and I believe has even strengthened our little teacher tribe. We are starting to become micro celebrities' in our community. LOL :)

I appreciate every single one of you who has taken the time to read this and visit my store. 

Our clothing: I am committed to carrying only the best brands available and try to carry them in S-3X when available. We have an onsite warehouse in Chipley, Florida and use wholesale supplies based out of California and Utah. 

Some brands such as Mono B, Rae Mode, Select Zenana and Haptics items are shipped directly from the vendor.